---
title: "Customers"
id: "1777"
type: "page"
slug: "customers"
published_at: "2026-09-20T21:35:45+00:00"
modified_at: "2026-09-20T21:44:02+00:00"
url: "https://xedant.com/agents/analytics/docs/templates/customers"
markdown_url: "https://xedant.com/agents/analytics/docs/templates/customers.md"
excerpt: "These four templates are about people, not products: whether the money spent on attracting customers…"
---

# Customers

[https://xedant.com/agents/analytics/docs/templates/customers.md](https://xedant.com/agents/analytics/docs/templates/customers.md)

These four templates are about people, not products: whether the money spent on attracting customers comes back, and which customers the business really stands on. All of them run on the same demo data: 36 months, about 8,200 customers from four channels, with full order history and an ad spend log. This section has 4 templates.

Every template is a live walkthrough on demo data: open it in the Templates section of Analytics Agent and press “Use this template” to run it on your own data.

### LTV : CAC & Payback — Does Acquisition Pay

**Shows:** how much money a customer brings over the first 12 months with you — in profit, not in revenue — set against what that customer cost the channel; next to it the payback period and both numbers: by profit and by revenue.

**You get:** a channel that looks profitable by turnover but does not even pay back its acquisition costs is visible at once — and it is clear which channels to grow and which to stop.

### Customer Pareto ABC — Who Brings the Revenue

**Shows:** a customer concentration curve and A/B/C groups calculated two ways side by side; the report comes with a list of customers showing each one’s group, revenue, profit, and number of orders.

**You get:** you see who the business really stands on: personal work with the top of the base pays more than even effort spread across everyone.

### NPS with Driver Segments — What Moves the Score

**Shows:** the willingness-to-recommend score — with an honest caveat about the spread of each survey wave; a breakdown by acquisition channel and a segment table: where the unhappy sit and how deep their score falls; open answers are sorted into themes.

**You get:** you know what exactly customers praise and what they complain about, and where to send the improvements — instead of fixing what already works.

### Abandoned Carts & Recovery — The Money That Never Became an Order

**Shows:** how many carts are abandoned and for how much, what each loss turns into, and why shoppers leave; separately — guest carts that reminders will never reach, and the result of reminders measured on a control half.

**You get:** you know what is cheaper and faster: win part of the carts back with an email, or remove the reason shoppers leave.

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