---
title: "Social Media"
id: "1780"
type: "page"
slug: "social-media"
published_at: "2026-09-20T21:35:45+00:00"
modified_at: "2026-09-20T21:44:19+00:00"
url: "https://xedant.com/agents/analytics/docs/templates/social-media"
markdown_url: "https://xedant.com/agents/analytics/docs/templates/social-media.md"
excerpt: "This section is about the audience that comes without an ad budget: what is happening…"
---

# Social Media

[https://xedant.com/agents/analytics/docs/templates/social-media.md](https://xedant.com/agents/analytics/docs/templates/social-media.md)

This section is about the audience that comes without an ad budget: what is happening in your channels, who these people are, which content works, and whether the socials sell at all. All templates run on one demo database: 18 months, three channels — Telegram, VK, and YouTube — with posts, subscriber reactions, and store orders. This section has 8 templates.

Every template is a live walkthrough on demo data: open it in the Templates section of Analytics Agent and press “Use this template” to run it on your own data.

### Social Metrics Passport — ER, ERR and What Is Happening in Our Socials

**Shows:** a summary table by channel and month: engagement and its honest version — computed from reach rather than from subscriber count — plus shares, reach, clicks, subscriber growth, and unsubscribes; a metrics dictionary is attached, saying where each number deceives.

**You get:** the talk of “we are fine” or “we are declining” moves to concrete numbers for each channel — and the numbers themselves do not flatter a stale subscriber base.

### Audience Portrait & Peaks — Who Our Social Audience Is and When It Is Awake

**Shows:** a portrait of subscribers by gender, age, city type, and interests, separately for each channel, and an activity map by day and hour built from the time of every reaction; ready-made segments for ads are derived from it.

**You get:** posts are scheduled for the hours when the audience is truly active, not when it is convenient for the editor.

### Channel Health Watch — Growing, Stagnating, or Bleeding (alerting)

**Shows:** a weekly check of each channel: growing, standing still, or losing people; the rules tell a one-time dip from a sustained loss, and when a loss is found, its likely cause is named; you can set up an alert that reports the start of an outflow on its own.

**You get:** audience churn gets noticed in the very first week, not at the end of a quarter when the cause can no longer be recovered.

### Content Analytics — What Works: Format, Length, Slot

**Shows:** which format, which length, and which posting time get a response — with an honest caveat about the spread and a separate check of whether a format’s advantage really holds in every channel; posting time is verified by a dedicated experiment, not from past posts.

**You get:** the monthly posting plan comes out of measurements, not habits — including the case where the honest answer is “no effect”.

### Social Benchmark — Faster or Slower Than the Niche

**Shows:** your channels against six channels from your niche, on the numbers a competitor really shows to the outside — subscribers, post count, visible reactions; reach is not invented and honestly stays closed.

**You get:** you know whether you are at market level or falling behind, and whether there is room to post more without losing quality.

### Social ROI — Do the Socials Sell, or Only Collect Likes

**Shows:** the chain from channel spend to store revenue — spend, clicks, visits, leads, orders, revenue, and the return computed both on turnover and on profit; each channel carries a caveat that the buyer might have come on their own.

**You get:** you see which channels are worth pushing with money and which return more revenue at lower spend — and why the picture by profit is the honest one.

### Brand Sentiment — What People Say, and Is It Turning

**Shows:** a brand mention monitor: a weekly sentiment index with a rule that tells a real crisis from one noisy week, a breakdown of the negative by theme, and the actual messages behind every number; it honestly shows what is recognized worst of all — jokes and sarcasm.

**You get:** complaints get an address — you see which service or which product they are about — and audience sentiment is not judged from a single post.

### Influencer Scoring — Who Deserves the Budget

**Shows:** a check on every partner candidate: how their engagement looks for their size, how they grew, whether their topics match the interests of your audience, and what a thousand live reached people cost; suspicious signs are named in a separate list.

**You get:** the budget goes to an author with a live audience, not to one with inflated subscriber counts — and you see what they will cost before signing.

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